Mihaly Csikszentmihalyi, one of the world’s top researchers on positive psychology, gave a Ted Talk on how the key to happiness is finding one’s flow. Flow, he explains, is “the creative moment when a person is completely involved in an activity for its own sake.” Finding the flow in our personal…
Continue reading The Community Manager’s Playbook From Recruiting to Scale
Leave a CommentLet’s face it—third party developer groups are essential to your platform’s success. Operating simultaneously as builders, platform evangelists, mentors and documentarians, they’ve already become a mega force for companies like Google, Amazon, Apple—and it’s no small wonder. Companies see a clear advantage in forming a developer relations program to recruit,…
Continue reading How to Communicate With Your Developer Groups Like a Pro
1 CommentAs a product manager, your responsibility is to ensure new products and features are successful. The only way to know if your creation is a product fit is by testing it on a select group of users with the help of a beta program. What is a beta program? A…
Continue reading 8 Steps to Build a Game-Changing Beta Program
Leave a CommentThe world is more connected today than it has ever been before. Traditional email changed the way we communicate personally and professionally. Facebook allows us stay in touch with friends around the the world. Twitter instantly spreads the word about breaking news, and Slack enables internal communication for businesses. But…
Continue reading Announcing The Mobilize App, Enabling Large Group Messaging on The Go
Leave a CommentIt’s no secret that technology is advancing rapidly. While self-driving vehicles, drones and bots are exciting, I still believe with all my 💙 that the future will always be all about PEOPLE. To further Mobilize’s commitment to empowering people to collaborate at scale, I’m excited to announce the launch of…
Continue reading The Future of Group Communication: Our Commitment to Global Groups
Leave a CommentSF Etsy, the San Francisco Bay Area Street Team—a collective of Etsy sellers—found Mobilize on a journey to build a thriving network of local artists. According to Rebecca Saylor, the network’s co-lead, Mobilize has been instrumental in growing the community from 1,400 sellers to 2,200 in one year. MEET REBECCA…
Continue reading How San Francisco’s Etsy Seller Community Grew 57% Using Mobilize
Leave a CommentVinted—a peer-to-peer marketplace to sell, buy and swap vintage clothing—found Mobilize while on a quest to empower and scale their ambassador program. According to Ro Hensley, Community Ambassador of Vinted, Mobilize has helped Vinted create a movement full of loyal users known as “Vintees” that has grown organically from thousands…
Continue reading Case Study: How Vinted Mobilized Their Brand Ambassadors
Leave a CommentMy professional journey prior to Mobilize was an interesting mix of working with tech companies and volunteer-based organizations. The common thread between every role I ever had was the way our success relied on bringing groups and communities together. While such organizations were able to attract a lot of supporters,…
Continue reading Nonprofits Creating A Movement: Overcoming 4 Common Challenges With Mobilize
1 CommentThe power of groups has long been an unstoppable force in history, but now with technology, the extent of its impact has grown in an unparalleled way. Since November 8, an unprecedented number of movements and social initiatives have started. The American Civil Liberties Union received $24 million in donations…
Continue reading Our Commitment to Nonprofit Organizations: The Time to Mobilize is Now
Leave a CommentI recently had the amazing opportunity to speak at San Francisco’s Launch festival. In front of hundreds of talented entrepreneurs, I gave a presentation on how startups can scale their businesses and add more people to join their vision, all while keeping spend low. In an age where growth expectations…
Continue reading Lean Startup Ideas: How Etsy, Docker & Prezi Mobilized Networks to Scale
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